30 Zim firms at Durban fair


Kudzanai Sharara in Durban, South Africa
At least 30 local companies are showcasing their products and services at the ongoing Intra-African Trade Fair (IATF 2021) in Durban, South Africa.

AITF, a high-level trade fair, will be attended by 15 heads of state including President Mnangagwa. The trade show provides a platform for international buyers, sellers and investors to share market information in support of intra-Africa trade.

The IATF will this year focus on the newly launched Africa Continental Free Trade Agreement (AfCFTA), which gives local businesses access to an African market with a combined gross domestic product (GDP) of over US$2.5 trillion .

According to Alan Majuru, chief executive of Zimtrade, the IATF is expected to increase Zimbabwe’s goods and services exports to the continent.

“Zimbabwe will take advantage of the trade fair to highlight the best of local manufacturing capabilities, in the agriculture and agro-processing sector; consumer goods; Shoes; Leather and textile industry.

“Made in Zimbabwe’ products have scope to compete competitively across the continent, and as you can see the quality of the products being displayed here is of high quality” highlighted Majuru.

Some of the products on display at the Zimbabwe Pavilion include, to name but a few, Zimplo’s ox-pulled plows, Karinga Food’s cooking soup, Mosi O Tunya’s cigars, and building materials from Beta Holdings.

Service providers are also represented, along with ZB Financial Holdings and the Zimbabwe Tourism Authority (ZTA), standing in the Zimbabwe Pavilion, which measures 354 square metres.

The Pavilion also has a lounge area where exhibitors can meet face-to-face with customers.

The trade fair which began yesterday, will be held over the next six days, and is being hosted by Afraxim Bank in collaboration with the African Union and the African Continental Free Trade Agreement Secretariat.

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